Dental Implant Marketing Over the Internet
According to WPI Communications, Inc., in 2010 websites were far and away the most widely used tool in the marketing arsenal by 73% of dental specialists including oral surgeons and periodontists. If your current website is not designed to attract and bring you new dental implant patients, your marketing strategy is incomplete, plain and simple. Your website should always be fresh, full of useful content, easy to navigate and highly optimized for dental implant procedures among others.
Search Engine Optimization (SEO)
With over 80 percent of website traffic coming from search engines, it’s no wonder we are often asked the question "How can we get a better position on the search engines for our dental implant services?" Still, with all of the attention on SEO, dental practices are not investing enough of their marketing effort/budget on SEO. In fact, while most practices consider SEO important to their marketing success, very few are actually doing it (some studies show fewer than 40%), and those who are…not completely. SEO means ensuring that your web pages are accessible to search engines and structured in ways that help improve the chances they will be found and listed as close to the top of the list as possible when prospective dental implant patients type key words and phrases.
Social Media Marketing
Your implant patients and prospective implant patients are using social media networks like Facebook, Twitter, YouTube and LinkedIn. For this reason your business will only benefit by having a presence on the major social media networks.
Facebook. More than 750,000 people are now actively using Facebook. That is more than half the U.S. population. For this reason your practice should have an active Facebook “Like” page. With an active Facebook “Like” page you can systematically ask each of your current patients to join your like page and most will happily meet your request. The key with Facebook, as with any social media network, is to be active. Consistently pushing useful data to your patients through Facebook represents your ability to stay on top of the current trends in social media networking while at the same time you keep your patients front and center of all things in your practice. Our services are designed to help you establish, complete and keep your Facebook “Like” page active. Extensive experience in implant dentistry, coupled with our social media networking skill set and capacity makes this possible.
Twitter. Twitter is another excellent way to stay in front of your patient base. When used in the right way Twitter will maintain a social and professional presence like no other social media tool can. Twitter allows you to send out very short messages by attaching a link to your blog, an article/white paper, or even a link to a specific location on your website that you would like to draw attention to. Twitter can bring you long-term success by not only tweeting to your patients and prospective implant patients, but if your message is compelling enough you can ask your followers to re-tweet it to their followers and your efforts have just been multiplied in a very big way. Our services are designed to help you establish, complete and keep your Twitter page active. Our vast experience in implant dentistry and social media networking capabilities makes this possible.
LinkedIn. LinkedIn may be the most sophisticated, most effective professional networking tool ever created. The average business owner on LinkedIn earns over $100,000 and executives from all major fortune 500 companies are members of LinkedIn and actively use it as a trusted networking resource. LinkedIn has 85 million users and 32 million of its users are based in the US. If you enjoy treating patient with dental implants LinkedIn is where you need to be when it comes to social media networking. As one example, your active involvement on LinkedIn through groups like your local Chamber of Commerce or the local country club groups can yield you extensive networking opportunities and visibility. Depending on your approach, the meaningful credibility you establish here can be very realistically monetized. Outside of being active on LinkedIn, a major key here is to have a complete profile that is optimized for dental implants. Our services are designed to help you establish, complete and keep your LinkedIn profile fresh, influential, active, and extremely productive.